Restaurant profit optimization

Owner.com — Deep Dive for Restaurant Operators

Commission-free ordering with your branded website and mobile app, automated marketing, loyalty, and SEO that drives repeat orders and direct revenue.

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Quick Summary

TL;DR

The 30-second version for busy operators

What it is: A full direct-to-consumer stack — website + native iOS/Android app + first-party ordering + delivery + loyalty + automated email/SMS.

Why operators choose it: Keep marketplace commissions off your top line, own your customer data, and drive repeat orders with automation.

Fast Launch

Many shops launch in about a week with guided setup.

Platform Overview

What Owner.com Does & Who It's For

What Owner.com Does

Full D2C Stack

  • Website: Conversion-optimized, SEO-tuned menu pages with upsells, re-order nudges, and Google visibility.
  • Online Ordering: First-party checkout with saved profiles, Apple/Google Pay, curbside/pickup, and throttle controls.
  • Delivery: Integrated driver network with flat delivery fees to guests and no commission on orders.
  • Marketing: Built-in email/SMS automations, loyalty rewards, win-back flows, and review prompts.
  • Mobile App: Branded iOS/Android with push notifications; app customers reorder more often.
  • POS & Ops: Integrations (e.g., Square/Clover and via Otter), analytics, customer CRM, and list growth tools.

Results vary by market and list size. Treat case studies as directional, not guaranteed outcomes.

Best Fit

Ideal For

  • Independent and multi-location QSR/fast-casual with takeout/delivery volume.
  • Brands that want to shift marketplace traffic to first-party ordering.
  • Operators who value repeat purchase automation and customer data ownership.
Restaurant Types (PDF)

Investment

Pricing Model — Single vs Multi-Location

No commissions on orders

Area Single Location Multi-Location
Plan Structure Flat monthly subscription covering website, online ordering, marketing, loyalty, and mobile app. Per-store subscription with multi-unit packaging; group onboarding and brand-level controls.
Contracts Month-to-month (confirm terms in your quote). Same policy; multi-unit discounts and standardized rollout available.
Delivery Economics No commission on orders; guest-paid flat delivery fee (e.g., ~$7 typical). Same model; set consistent policies across stores.
Setup & Launch Guided build; many shops live in ~1 week. Coordinated brand rollout; menu/app templating across locations.
Included Channels Website, iOS/Android app, email/SMS automations, loyalty. Same, plus brand-level analytics and segmentation at scale.
POS Integrations Square/Clover, plus others via Otter (confirm your stack). Same; plan integration sequence across stores.
Pricing Numbers Owner quotes custom pricing. Request an all-in proposal for your stores (software + delivery policy + optional services).
Get Owner.com Demo Single-Unit Pricing (PDF) Multi-Unit Pricing (PDF)

Results

Benefits & Metrics That Matter

Benefits Operators Care About

  • Direct revenue growth: Shift orders from marketplaces to your owned channels.
  • Higher conversion: Streamlined, mobile-first checkout and saved profiles.
  • Repeat purchase engine: Loyalty + email/SMS automations keep guests coming back.
  • Own your data: Customer records, order history, and list building.
  • Flat delivery logic: Predictable guest-paid fee without commission drag.
  • Brand control: Your design, photos, menu priorities, and promotions.
Benefits (PDF)

Numbers to Watch

Track These

  • Website conversion rate vs your current site.
  • Direct online revenue as % of total online sales.
  • Repeat order rate (site vs app cohorts).
  • List growth and automation-driven orders.
  • Average delivery contribution margin under flat-fee model.
Treat case studies as directional. Ask Owner for vertical-specific benchmarks and a target plan for your stores.
Growth Metrics (PDF)
Owner.com platform mock Powered by Owner.com

The Process

How Owner Works

5 pillars of the Owner.com platform

1

SEO Website

High-converting menu pages built for Google and guests.

2

First-Party Ordering

Own the checkout and the customer relationship.

3

App & Loyalty

Branded iOS/Android plus rewards and push notifications.

4

Auto-Marketing

Email/SMS flows for reorders, win-backs, and reviews.

5

Flat-Fee Delivery

Guest-paid delivery with no commission on orders.

How It Works (PDF)

Resources

Reference Library — PDFs

Single-Unit Pricing Plan structure & inclusions Multi-Unit Pricing Packaging for multi-location brands How It Works SEO → Ordering → App → Marketing Growth Metrics Benchmarks & charts Testimonials Operator quotes & outcomes Restaurant Types Who Owner fits best Benefits One-Pager Key advantages for operators
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Social Proof

What Users Say

Summary quotes from Owner.com testimonials

"Moved off marketplaces and kept more margin."
From Owner.com testimonials collection
"App push + loyalty = higher repeat orders."
From Owner.com testimonials collection
"Launch was fast; support handled the heavy lifting."
From Owner.com testimonials collection
"Email/SMS automations brought lapsed guests back."
From Owner.com testimonials collection
See Full Testimonials (PDF)

Common Questions

Owner.com FAQ

Is there a long-term contract?

Owner positions plans as month-to-month in its materials; confirm exact terms in writing.

Do I pay order commissions?

No Commission

No commission to Owner on orders. Guests pay a flat delivery fee; verify local fee and coverage.

How fast can we launch?

Many operators launch in about a week with guided setup and content collection.

Will it work with my POS?

Owner lists direct and partner integrations (e.g., Square/Clover and via Otter). Confirm depth for your stack.